An attitude. Brazilians love to be cheirosa every day. Being cheirosa , along with bright, joyful and full of life, are the essence of our brand. We love that the full-on sensorial experience that our products create, make you smile and encourage other to smile too. The year came with an unforgettable Brazilian Summer.
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Sol de Janeiro is kicking off summer early. And yes, in case you're another Sol de Janeiro fan wondering alongside the rest of the beauty community: The eau de parfum has the same scent as the iconic Brazilian Bum Bum Cream also known by its followers as "Cheirosa '62". Though this time, the fan-favorite Cheirosa '62 fragrance received a very luxe upgrade. Even the eau de parfum inside the bottle has a sunlit-from-within glow to it. Since — like the cult-favorite body cream , haircare collection , and candle that came before it — the SOL Cheirosa '62 Eau de Parfum is inspired by Brazil. We wanted to do more than create a delicious fragrance — we wanted to capture the warmth and sensuality of Brazil in a bottle," explained Heela Yang, Sol de Janeiro's CEO and co-founder, in a press release. So, what does all this warmth and sensuality smell like?
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