By Sharon Grigsby. But the calculation that sex still sells on the sidelines is why this spectacle endures. While everything around them has evolved, the cheerleaders have never changed out of the skimpy halter tops, fringe vests and short shorts they put on in Forty-seven years later, all they represent is the diminished role that women once played — both in sports and in society. As I watched several young men sitting in front of me photograph and compare those bigger-than-life images during a Cowboys preseason game, the revealing, sexed-up presentation made me queasy. In retrospect, it created a hostile environment for women and young people.
And today's phenomenon of the Dallas Cowboys Cheerleaders is equally special. Everywhere across the country or around the world that any of these young ladies appear thousands of fans congregate looking for the opportunity for a photograph, an autograph, or a few moments to say hello. America's Sweethearts have truly become the darlings of the National Football League. But it didn't start out that way. The Dallas Cowboys have always had cheerleaders. Tex Schramm, the Cowboys general manager at the time, with his extensive background in television, recognized that professional football had become more than sports — it was sports entertainment.
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Successful candidates must also complete a knowledge test on various subjects including, but not limited to: the Dallas Cowboys and their history, NFL Football in general and the rules of the game, general history, government, and current events. Girls are judged by a hand-picked panel of experts, and scoring is based on physical appearance , physical fitness , dance style, poise , grace, intelligence , and showmanship. Once DCC training camp opens, the girls are put through a program of elite dance training and physical conditioning that is comparable to some professional sports training programs. If a girl is struggling, she is called into Finglass' office to discuss the nature of her difficulty and is generally given an opportunity to correct the shortcoming s to avoid being dismissed "cut" from the squad. However, some girls do have to be cut for several reasons.